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What is Digital Marketing? Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a larger audience than traditional marketing methods and to do so in a more cost-effective and measurable way. There are many different digital marketing tactics that businesses can use, such as: Search engine optimization (SEO): This involves optimizing your website and its content to appear at the top of search engine results for relevant keywords. Pay-per-click (PPC) advertising: This type of online advertising involves paying a fee each time your ads are clicked. Social media marketing: This involves using social media platforms, such as Facebook, Twitter, and Instagram, to promote your product or service. Email marketing: This involves sending promotional emails to a list of subscribers who have opted in to receive them. Content market
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