What is Digital Marketing? Digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of digital marketing is to reach a larger audience than traditional marketing methods and to do so in a more cost-effective and measurable way.   There are many different digital marketing tactics that businesses can use, such as:   Search engine optimization (SEO): This involves optimizing your website and its content to appear at the top of search engine results for relevant keywords.   Pay-per-click (PPC) advertising: This type of online advertising involves paying a fee each time your ads are clicked.   Social media marketing: This involves using social media platforms, such as Facebook, Twitter, and Instagram, to promote your product or service.   Email marketing: This involves sending promotional emails to a list of subscribers who have opted in to receive them.   Content market