Hello and Welcome to the Graphics Designing series to graphic design.
From what graphic design is, skills to be a
graphic designer, design theory, the education you need,
Equipment you need, to the graphic design
portfolio and interview advice,
This series is for anyone at any level. So if
you're interested in graphic design
and considering becoming a graphic designer,
join me as I discuss series of graphic design
topics.
So you're interested in graphic design,
perhaps considering becoming a graphic designer
and looking to learn more
in this Vlog, I'm going to discuss what
graphic design is. Now a lot of people on
my channel has asked me this question
mainly youngsters and people who are thinking
about pursuing graphic design
and want to know what graphic design is and
if it's right for them.
Now I have often found this a really hard the question, as it does not really have
a simple answer without some degree of
explanation.
Now if you google this it will tell you that:
'Graphic design is the art or skill of
combining text and pictures in advertisements, magazines or books
So quite a simple and accurate explanation
there, though I happen to think there's
more to it than that.
In this vlog I'm going to attempt to answer
this question and give you my take on it from my experience.
so what is graphic design?
Well, let's start simple.
So with the graphic design, we have two things:
We have graphics and design.
The graphic is visual, which is associated with
art, imagination, and expression, involving many mediums such as drawing
painting engraving or lettering gave clear and explicit detail.
So the graphic part of graphic design is made
up of visual elements, the building blocks of design.
The basic visual elements that combine to
create graphic design include the following:
Line, Color, Shape, Texture, Space, Form and
Typography
Through the harness of our artistic expression, we choose these visual elements and arrange them on a surface in a
layout
to convey an idea.
Now the second part is designed, which is to
decide upon the look and function of something before it is made.
So design is thinking, problem-solving and
practicality theory.
In graphic design, there are rules that can be
considered.
These rules are called 'The principles of
design'.
These principles all have a relationship
between each other
and appear in every well-designed piece of
work you see.
So the design principles make the design in
'graphic design'.
A good grasp of design theory will mean there
is always substance behind your work.
The key principles of design are:
Contrast, Hierarchy, Alignment, Balance,
Proximity, Repetition, Simplicity, and Function.
When we bring both the visual elements and
the design principles together we have a graphic design.
Graphic design is not drawing,
graphic design is not painting, graphic
design is not creating a poster
or a quick logo on your computer,
these things are the means to the end and are
skills in their own right.
Graphic design is not about making things look
pretty,
graphic design is the organization and
presentation of information,
Developed through a creative process for a
particular function.
In graphic design, we must first understand
information, a message, or a brief
and then research, think, imagine and develop
and create a solution, a concept in order to
communicate that information, tell a story, a
message or idea in a visual way.
It's only once we have a solid idea developed
through the design process, we can use our skills with
layout, color, typography, and creative tools
to bring that idea to life
Once upon a time that would have been with
just the aid of a pencil or a paintbrush on paper.
Today it's all those things and more. Today
we also have cameras, computers, and printers,
since the invention of the print press which
enabled reproduction on a mass scale
graphic design has been used to communicate
and spread messages worldwide.
Through the evolution of technology, today we
are surrounded
by an abundance of visual communication.
Today graphic design is implemented across a
a broad spectrum of media both print and
digital such as:
Advertising, Branding, Web design, Interface
design, Magazine layout, Paper engineering and packaging, TV, Motion graphics,
Infographics, Signage, Art and Installations, and Digital art.
If you are looking to pursue a career in the graphic design you will inevitably end up creating work across one of those
sectors.
Over many decades in the past
graphic design has shaped culture through pop
art, political art and commercial art.
Today graphic design has a big commercial
side, it's associated heavily with commerce and
used to sell and advertise things, but that's
not all it has to be.
The power of graphic design to inform,
influence and instruct on a commercial level can also
be used to educate and inspire a generation
I believe graphic design is the unity of two
opposing forces, artistic expression, and practical application,
design theory.
As a graphic designer, these two forces will
always be at odds with each other in your mind.
when you can harness these two forces
together in harmony,
then you can create great visual
communication.
So that's an introduction to what graphic
design is. For any of you that were unsure of what graphic design is.
I hope that has helped to explain.
In this Vlog, I mentioned that graphic design
is made of two things
visual elements and design principles. Over
the next Vlog I’m going
to talk more about design theory and talk in
detail about 'Visual elements'
that make a piece of graphic design work. In In the next video I'm going to start by talking about 'Line'
as a visual element and graphic design, so
see you in the next video!
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